Commercial Integrity, Fair Trade & Entrepreneurial Honor

GIFT University›Centre for Moral Nexus›About ETP

Welcome to the Emaandar Tajir Program (ETP)

The Emaandar Tajir Program (ETP) is a pioneering educational initiative jointly developed by GIFT University and the Centre for Moral Nexus (CMN). ETP integrates timeless moral and Islamic trade ethics directly into modern university business education, cultivating a new generation of honest, transparent, and socially responsible entrepreneurs.

Our Core Foundations

Islamic Moral Principles

Grounded in Qur'anic principles of truthfulness, justice, trust (Amanah), fair dealing, and Ihsan (excellence in conduct), inspired by the prophetic model of ‘Sadiq & Ameen’.

Global Business Standards

Mapped directly against the OECD Guidelines for Multinational Enterprises on Responsible Business Conduct (2023) and the UN Global Compact Ten Principles.

Academic Integration

Fully embedded into practical course outlines across the GIFT Business School (GBS) and Centre for Social Entrepreneurship (CSE) as a mandatory experiential assessment.